TARA
Turn customer data into targeted acquisition and growth.
TARA (Targeted Acquisition & Reach Agent) helps banks and lending organisations turn customer data into targeted acquisition, personalised engagement and measurable growth — bringing Customer 360, predictive intelligence, omnichannel outreach, voice AI and governance together in one platform built for relationship managers and growth teams.
3×
Increase in qualified lead conversion
↓40%
Reduction in cost per acquisition
100%
Interaction history & audit coverage
Real-time
Customer 360 view across every channel
What's included— 01
Everything you need, out of the box.
Customer 360
Unify customer profiles, transactions, leads and behavioural signals into a single live view.
Predictive Intelligence
Score prospects on conversion likelihood, repayment capacity and product suitability.
Omnichannel Engagement
Run personalised campaigns across SMS, email, WhatsApp and voice from one place.
Voice AI
Enable AI-powered voice interactions and intelligent, context-aware follow-up.
Campaign Orchestration
Plan, launch, monitor and optimise customer outreach campaigns end to end.
Governance & Compliance
Maintain full interaction history, audit trails and policy controls, with explainable AI behind every score.
How it works— 02
From setup to daily use, inside TARA.
Ingest
TARA brings together customer profiles, transactions, leads and behavioural signals from across your existing systems.
Score
Predictive intelligence ranks prospects by conversion likelihood, repayment capacity and product fit — with explainable reasoning behind every score.
Engage
Relationship managers reach the right customer on the right channel — SMS, email, WhatsApp or voice — at the right moment.
Convert
Campaign orchestration and follow-up keep prospects moving, with full audit trails for every interaction along the way.
Who it's for— 03
Built for teams that deal with this every day.
Banks & NBFCs
Turn transaction and behavioural data into prioritised, actionable customer opportunities.
Lending Institutions
Score prospects on repayment capacity and product suitability before outreach begins.
Relationship Management Teams
Give RMs a single view of the customer and a clear, prioritised list of who to engage next.
Customer Acquisition & Growth Teams
Run personalised, omnichannel campaigns and measure conversion at every stage.
"TARA gave our relationship managers a single, prioritised view of every customer — conversion on our outbound campaigns has never been higher."
Placeholder Name — Head of Customer Growth, Regional Bank
Questions— 04
Common questions about TARA.
Can TARA integrate with our existing core banking and CRM systems?
Yes. TARA is built to ingest customer, transaction and behavioural data from your existing core banking, CRM and lending systems via API, so you don't need to migrate data to get started.
How explainable are TARA's predictive scores?
Every score TARA produces comes with a plain-language explanation of the factors behind it, so relationship managers and compliance teams can see exactly why a customer was prioritised.
How does TARA handle data governance and compliance?
TARA maintains a full interaction history and audit trail for every customer touchpoint, with configurable policy controls to meet your organisation's regulatory and governance requirements.
See TARA turn your customer data into growth.
Book a demo and we'll show you Customer 360, predictive scoring and omnichannel engagement configured around your actual customer data.